Malaysia hopes to boost its exports of premium tropical fruits by cross-breeding high-quality strains. The golden rock melon is the iconic fruit of the state of Terengganu. It can fetch a market price of about 10 US dollars each. Another hybrid - the 'nangchem' that hails from Selangor's fruit valley - is fast gaining popularity. In the northern state of Perlis, the aromatic 'harum manis' is now the most expensive mango variety in the country. It is regarded as among the finest in Southeast Asia, if not globally. With the promise of lucrative returns from their efforts, a new generation of young farmers has been inspired to venture into the agricultural sector